We researched the client’s existing product; how people browse, shop, and make decisions. We pulled on threads by  Luke Wroblewski  and a research team at  Columbia & Stanford  to create an experience that made finding a device more intimate, made smarter recommendations, and left the user feeling confident and well taken care of.

Helping educators select the right device for their classroom

Figuring out what devices to buy is hard. Especially when the devices are for an entire classroom of people from different backgrounds. We were asked to help make it easier for educators select good devices to suggest for their students and their families. Role: contract UX lead.

 We researched the client’s existing product; how people browse, shop, and make decisions. We pulled on threads by  Luke Wroblewski  and a research team at  Columbia & Stanford  to create an experience that made finding a device more intimate, made smarter recommendations, and left the user feeling confident and well taken care of.

We researched the client’s existing product; how people browse, shop, and make decisions. We pulled on threads by Luke Wroblewski and a research team at Columbia & Stanford to create an experience that made finding a device more intimate, made smarter recommendations, and left the user feeling confident and well taken care of.

 Educator’s journey, from the inflection point of realizing their young students will need devices to do work and they have little idea which are well suited for their needs, to the small conflicts, like realizing they have forgotten a use requirement (spill-resistant!), all the way to that they have a class equipped with the right tools.

Educator’s journey, from the inflection point of realizing their young students will need devices to do work and they have little idea which are well suited for their needs, to the small conflicts, like realizing they have forgotten a use requirement (spill-resistant!), all the way to that they have a class equipped with the right tools.

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