We explored future payment use cases and designed the framework and founding principles for a payment platform with 300 million user accounts on file
Included a dozen interviews, competitive landscape analysis, guerilla and 8 formal user research sessions
Using the sprint framework, we mapped out the most critical factors involved in the payments experience, identified opportunities, explored and proposed experience frameworks that utilized the most recent technology for authentication and security while prioritizing experience.
Storyboard for a shopping scenario that explored online “window-shopping” and in-store browsing as one seamless experience (without being creepy)
In-store purchasing wireflow exploring friction points and comfort levels of purchaser when presented with self-checkout and ID verification processes